Who We Serve

Who Can Participate

All women currently serving in the U.S. Armed Forces and those who previously served are eligible to participate in Operation Dress Code.

Operation Dress Code is designed to honor and thank the women who serve our country. It’s the least we can do to give back.

Advance registration is required to reserve your personalized shopping appointment.  It’s a simple process and takes just a few minutes.  Registration will open in Fall 2023 for our next San Diego event.

A Pop-Up Boutique for Women Veterans

“I thought this would be a good resource. It will help me with getting into the job market, preparing myself not only for interviews but also to promote myself.”

Denise, an Air Force Veteran

What to Expect

There is ZERO cost. All Operation Dress Code events, services and clothing are 100% free for the women who are eligible to attend.

Pop-Up Boutique for Women Veterans


Welcome signs will direct you to the parking lot and guide you to the Operation Dress Code registration table. Once you check-in and receive a nametag, you can enter the Boutique.

Pop-Up Boutique for Women Veterans


Now the fun begins! When you enter the Boutique you will be assigned a personal stylist and begin shopping. Private dressing rooms are available to try on the clothes and see what works best for your individual style. You can choose a few outfits, shoes, a handbag, jewelry and accessories.  After you make your selections we’ll bag up your items to take home. 

Professional photos for Women Veterans

Professional Photographs

A photographer will be on-site to capture professional headshots you can use on social media sites like LinkedIn. 

Pop-Up Boutique for Women Veterans

Hair & Make-up

Forget your face powder or hairbrush?  No problem. We have make-up artists and hairdressers on-site to provide touch-ups before your photo session.

Career workshops to empower women veterans

Life & Career Workshops

Specially designed workshops are presented throughout the day giving you access to professional career coaches, Linkedin experts and career recruiters, among others.  Workshop schedules will be posted on the registration site.  We ask that you sign-up in advance, but you are welcome to attend any of the workshops offered without advance registration.

Frequently Asked Questions

There is ZERO cost. All Operation Dress Code events, services and clothing are 100% free for the women who are eligible to attend.

Bring yourself and some form of identification.  That’s it.  If you are looking for a job or wanting help with a resume, you can bring that, too, and one of our volunteer HR professionals will review the resume with you to make sure it represents you in the best possible light.

We know a lot of our women are single mothers so we try our best to make sure all moms can attend.  We do not offer licensed child care on-site, but if you unable to find child care that day, we section off a small area with coloring books and craft supplies so children can gather while mom is shopping.  Again, this is not a licensed day care facility, but we do our best to help moms shop without distractions.  If you plan to stay and attend workshops offered at Operation Dress Code, you’ll probably want to make alternative childcare arrangements.

Operation Dress Code is designed to be an empowering personalized experience that you can enjoy without being rushed.  If you want to shop, get hair and make-up touch ups and your picture taken, we recommend planning for at least 2-3 hours. If you want to take advantage of the special career workshops you’ll want to add an additional hour for each workshop.  This is your day and we hope you experience all that we have to offer.  But if you are tight for time, we’ll make that work, too!

Let's Connect

To learn more about Operation Dress Code, ​sponsorships or volunteer opportunities, please contact us.

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